What Are Promotional Products?
Promotional products are useful and/or symbolic products which are used in advertising and communication as communication vehicles, goodwill reminders, signs, gifts and incentives.
Plaques, service pins, trophies, award jewellery and other gifts that signify performance or honours can be categorized as recognition awards.
Typically given by businesses to customers and employees, and occasionally, to influentials and suppliers. In the context used here, business gifts are not extravagant gifts and trips. Gift-giving reasons cited by companies are: To thank customers, to develop business, to recognize employee performance and longevity, because customers expect them, and others.
Why Use Promotional Products?
Here is top uses of promotional products:
▪Reinforce marketing of existing products, services, facilities
▪Recognize employee performance
▪Generate sales leads
▪Promote trade show traffic
▪Introduce new products, services, facilities
▪Stimulate employee sales performance
▪Stimulate employee productivity
Promotional products is being positioned more and more, not as a pure product, but as part of the promotion buyer promotional and communications mix.
High speed information gives audiences a choice about whether they wish to be exposed to mass advertising. Promotional products advertising has proven to be much more effective in its unobtrusive, targeted, personalized approach.
Due to its useful nature, promotional products tend to be kept and used, leading to voluntary repeated exposure, recognition and retention of the advertiser’s name and/or message.
The use of promotional products is most effective when the target audience is specifically identified. Items can then be selected to appeal to that audience, creating a positive response and eliminating waste distribution.
Which products to choose when there are tens of thousands of products to choose from? This task is most easily accomplished with the help of a professional promotional product distributor.